5 Tips to Write a Compelling Cover Letter

5 Tips to Write a Compelling Cover Letter


Cover letters are a good opportunity to showcase qualifications you can’t fully explain in your resume. A great one can help you to make an impact on a potential employer and stand out from numerous other hopefuls and get your resume on top of the pile.

Your cover letter should point out information showing that you have the qualities the job calls for. Make sure that your cover letter is good enough to impress hiring managers. To help ensure this, yours should capture your key strength and accomplishments. Here are few tips to help you write a compelling cover letter.

1. Open Strong

Start your line stating why the job is exciting to you and why you’re qualified for the position. Sample opening statement such “I'm an Outbound Sales Professionals with more than 6 years of experience and I'd love to bring my expertise and enthusiasm to your growing team...," or "First of all, let me draw your attention with three reasons why you might want to hire me..." is good way to begin. Go straight to the point. Tell the interviewer immediately why you should be hired to pique his interest and invite you to come over for an interview.

2. Don’t Rewrite Your Resume

There's no need to repeat all the points enumerated in your resume. Instead, use the cover letter to elaborate the key points and explain how they equip you to contribute to the goals of the company. Expounding on those details which did not make the cut in your resume can help paint an even clearer picture of what you can offer.

3. Be Professional, But Show Some Personality

A good balance between being professional and showing personality is essential. Write in a professional and respectful tone, but don’t be too formal that the letter sounds and suspiciously spammy. Emphasize your personal value so the employer gets a glimpse of the person behind the resume. Be dynamic and enthusiastic when expressing your interest in the job, but don’t go overboard or you might seem insincere.

4. Craft Your Cover Letter for the Specific Job and Company

Be diligent; do your research on the company and review the job posting. Your cover letter should be as specific as possible. Tell the hiring manager why you want to work for the company, and highlight your strengths that they can benefit from if they hire you. Choose around three requirements from the job description that matches your qualifications and make them the focal point of your cover letter.

5. Keep It Short and Error-Free

Limit your cover letter’s length to one page if possible. Most hiring managers don’t have the time to read lengthy letters. It is always nice to be concise. Avoid rambling, focus on being honest and direct with your qualifications. Don't forget to supply vital information that can help you get an interview. Your cover letter should answer: why are you suitable for the job; what you can do for the company; and why you are the right fit for the role. Don’t forget to double-check spelling, grammar and the rest of the details. Be sure to submit a polished document that’s free of mistakes and typos.


Cover letter is not just a protective jacket for your curriculum vitae. Never miss the chance to impress an employer. Create a cover letter that will persuade the recruiter to put you through to the next phase.